MCC-201 TRUSTWORTHY PRACTICE | MCC-201 PASS TEST GUIDE

MCC-201 Trustworthy Practice | MCC-201 Pass Test Guide

MCC-201 Trustworthy Practice | MCC-201 Pass Test Guide

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Tags: MCC-201 Trustworthy Practice, MCC-201 Pass Test Guide, MCC-201 Reliable Practice Questions, MCC-201 Exam Dumps Pdf, MCC-201 Testking Learning Materials

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q124-Q129):

NEW QUESTION # 124
A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

  • A. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
  • B. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
  • C. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
  • D. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

Answer: B


NEW QUESTION # 125
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers

  • A. Filter Activity
  • B. Synchronized Data Extensions
  • C. Salesforce Reports
  • D. SQL Query Activity

Answer: B,D


NEW QUESTION # 126
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

  • A. Tokenized Sending should be combined with field-level data encryption for additional security.
  • B. Personalization Strings still allow PII to be displayed within an email.
  • C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
  • D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Answer: B,D

Explanation:
Two considerations that should be made about tokenized sending are:
Personalization strings still allow PII to be displayed within an email. Tokenized sending does not encrypt or mask PII within an email, it only prevents it from being stored in Marketing Cloud. Therefore, personalization strings should be used with caution and only when necessary.
Service Level Agreements for email sends are unsupported with the inclusion of outside servers. Tokenized sending relies on an external server to provide PII at send time, which may introduce latency or errors that affect the delivery time and performance of emails.
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm&type=5


NEW QUESTION # 127
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

  • A. Report activity that generates recent send summary report -> Report delivered directly to FTP
  • B. Extract activity of tracking extracts that combines data into required file -> Transfer activity
  • C. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
  • D. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

Answer: B


NEW QUESTION # 128
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

  • A. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
  • B. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
  • C. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
  • D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

Answer: B


NEW QUESTION # 129
......

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